Effective Tools and Techniques for Gathering Business Intelligence With more competition and data in business, organizations use specific details to decide their strategy. Business Intelligence (BI) has become more important as it offers ways to collect, analyze, and display business information. Leveraging BI, organizations discover new insights and study competitors in the market, customers, and changes in the industry to make strong plans going forward. This article discusses some of the top tools and tricks firms use in effectively using business intelligence. Understanding Business Intelligence Business intelligence is the act of turning data into information that is useful for business analysis. Data must be gathered, combined, analyzed, and shown as part of the process. BI allows businesses to run smoothly, check how they are doing, foresee what is coming, and aid in making important, future-oriented plans. The main objective of BI is to acquire information and t...
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